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We help your business grow. Tell us about your task — we'll figure out how to make your brand stronger.
Visual style for GATE — a food truck with premium fast food in the atmosphere of travel and airplanes.
GATE is a unique premium fast-food truck that turns the idea of street food upside down.
The brand combined refined fine dining and familiar street food on wheels: from truffle burgers with marbled beef to hot dogs with crab meat — all in GATE's «takeoff» atmosphere.
The brand's founder came to us for a visual style that would convey the whole atmosphere of travel and airplanes.
We studied the navigation of international airports and took iconography as the basis of the style — the result is «sophisticated minimalism».
We drew on classic airport navigation and made iconography the core style.
We created a logo from the first letter with a recognisable arrow.
At its core — Swiss layout and frames.
