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- nl@sekta.co
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Positioning and visual identity for Invis — a gaming and esports brand.

Invis is a company in gaming and esports.
Run strategy sessions and in-depth interviews to define the brand's key objectives and direction.

We found new positioning — «your cyber comfort zone» — and built the visual identity on it.
We defined the brand's positioning — «your cyber comfort zone».
We drew inspiration from the aim reticle in shooters and the shape of an eye.
We built the palette: black-and-white classics and neon red.
We built a design system based on reticle frames for all materials.
