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Built branding to grow faster than competitors

Positioning and visual identity for Invis — a gaming and esports brand.

Client InvisDirections Strategy · Branding
Invis
01

Context

Invis is a company in gaming and esports.

02

Objective

Run strategy sessions and in-depth interviews to define the brand's key objectives and direction.

Invis signage and merch — «your cyber comfort zone»
03

Strategy and solution

We found new positioning — «your cyber comfort zone» — and built the visual identity on it.

01

Positioning

We defined the brand's positioning — «your cyber comfort zone».

02

Visual style

We drew inspiration from the aim reticle in shooters and the shape of an eye.

03

Palette

We built the palette: black-and-white classics and neon red.

04

Design system

We built a design system based on reticle frames for all materials.

Invis badge and gift voucher

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