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- +998 33 311 99 66
- nl@sekta.co
- Tashkent, Saida Baraka St. 16A
- Daily, 9:00 AM – 11:00 PM
We help your business grow. Tell us about your task — we'll figure out how to make your brand stronger.
Identity for the Safia confectionery chain — a French style without losing the Uzbek cosiness.
Safia is a confectionery chain — the best friend of every gathering, work break and school recess.
Over 20 years Safia has grown from a family business into more than 100 outlets across Uzbekistan.
After a design session we defined two tasks: to visually strengthen the French-bakery style without losing the beloved Uzbek cosiness, and to create a visual system that makes the team's work easier and unfolds across all sub-brands.
We refreshed the identity and built a communication system based on typography, colours and layout.
We refreshed the girl illustration on the logo with a French touch and reworked the wordmark.
We defined the brand colours and typeface.
We built the system on typography, colours and layout.
We reworked the brand monograms.
The refresh landed 5 pastries out of 5 — the team is updating outlets and the brand's visual expressions.