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Built a development path for a logistics school

Strategy and brand identity for UTL School — a school that teaches real logistics.

Client UTL SchoolDirections Strategy · Branding
UTL School
01

Context

Uzbekistan Transport Lines is a logistics company whose founders decided to open a school of logistics.

UTL School is a school that teaches real logistics.

02

Objective

Develop a strategy and create a brand identity for the logistics company's sub-brand.

UTL School brand palette: black, white and mint
03

Strategy and solution

We developed a positioning strategy for the school and, based on it, built the sub-brand's identity.

01

Positioning

We developed a positioning strategy for the school.

02

Logo

We created a logo that visually conveys the value: «we're with you all the way».

03

Colours

We chose the brand palette: black, white and a mint shade.

04

Design system

We built a flexible design system with a line integrated into a Swiss grid.

UTL School communication on social media
UTL School outdoor advertising and signage
04

Result

UTL School stands out visually among competitors — thanks to colour and a design system that consistently unfolds across all communication materials.

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