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Strategy and brand identity for UTL School — a school that teaches real logistics.

Uzbekistan Transport Lines is a logistics company whose founders decided to open a school of logistics.
UTL School is a school that teaches real logistics.
Develop a strategy and create a brand identity for the logistics company's sub-brand.

We developed a positioning strategy for the school and, based on it, built the sub-brand's identity.
We developed a positioning strategy for the school.
We created a logo that visually conveys the value: «we're with you all the way».
We chose the brand palette: black, white and a mint shade.
We built a flexible design system with a line integrated into a Swiss grid.


UTL School stands out visually among competitors — thanks to colour and a design system that consistently unfolds across all communication materials.