About

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We help your business grow. Tell us about your task — we'll figure out how to make your brand stronger.

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Strategy

Startup
strategy

We help a startup build a clear story for the market and investors — without burning resources testing the obvious.

People come to us when they're «doing a lot but not growing»: ads are running, the product exists, yet the brand isn't memorable and competitors get ahead. Usually it's not about budget, but the lack of a clear answer — who we are, who we're for and why they choose us.

We answer these questions with facts, not guesses: we study the market and audience, find a strong position and turn it into a plan that marketing, product and communication follow.

What's included

Testing hypotheses and segments

We test key hypotheses with facts, so you don't burn resources on the obvious.

Value proposition

We articulate what value you give and to whom, better than others.

Go-to-market model

We define how and through which channels to reach your first customers.

Pitch and investor narrative

We build a story the market and investors believe in.

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How we work

01

Immersion

We study the business, goals and context. We gather market, competitor and audience data.

02

Analysis

We find patterns and an open niche. We test hypotheses with facts, not opinion.

03

Position

We formulate positioning and points of difference — what the brand will be chosen for.

04

Plan

We turn strategy into a roadmap: what marketing, product and communication should do.

Shall we discuss your project?

Tell us about your task — we'll come back with a proposal and a plan for the first steps.