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We help your business grow. Tell us about your task — we'll figure out how to make your brand stronger.

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Communication

Naming

A name for a product or line that's easy to remember and works for the brand's overall image.

What's included

Generating options

We come up with and select names to match the brand's meaning and character.

Clean check

Similar sounds and meanings of the name in different languages.

Audience test

We check how real people perceive the name.

Name legend

A story that explains and sells the name.

Registration check

We assess the possibility of protecting the name as a trademark.

Domain recommendations

We suggest domain options for the chosen name.

Naming

How we work

01

Brief

We define positioning, character and constraints — what the name will grow from.

02

Generation

We come up with and select name options to match the brand's meaning and character.

03

Check

We check for similar sounds, meanings in different languages and the possibility of registration.

04

Legend

We assemble the final name with a legend — a story that explains and sells it.

A name is for the long run. We choose it so it won't feel dated over time and will grow organically alongside the brand rather than holding it back. Behind every option of ours there's meaning, not a random set of letters.

Common questions

A generator spits out random words. We create a name from positioning — it works for the brand's meaning, passes a clean check and can be protected.

Yes, we check options for similar sounds and the possibility of trademark registration (the check is run against the open AIS IMA database). We also check whether suitable domains are available. The final legal registration is handled by a patent attorney.

We show several developed options that passed the initial check, and together we choose the final one — with a legend and rationale.

Shall we discuss your project?

Tell us about your task — we'll come back with a proposal and a plan for the first steps.